SCMSDC’s CEO Academy participants learned a new solution for building awareness, connecting with clients and establishing relationships as well as how to avoid legal problems.
The CEO Academy session on February 23 featured two guest speakers – Summer Sepulveda, project manager for Brojure, which offers a software using visual storytelling to create personalized and inspiring content and marketing materials, and Kristen Nesbit, a partner at Fisher & Phillips, where she practices employment litigation and client counseling.
Sepulveda gave an overview of Brojure, which was developed as a Do-It-Yourself solution to creating content fast without a designer. “Staying relevant through effective and inexpensive resources is critical for business to be sustainable in the marketplace,” she says, noting her company provides a beautifully designed cloud-based platform, allowing diverse businesses to create effective digital content in minutes.
Her presentation focused on the importance of digital content in telling a company’s story during the corporate sales, proposal, contracting and project management process. Sepulveda also provided participants with a free living capability statement created by Brojure, which will be live in the Technology Industry Group marketplace, a centralized database where corporate companies can access diverse suppliers. Marketplace companies include Apple, Oracle, Facebook, NBC, AT&T and more.
Nesbit, who previously spoke at the November 2017 session on legal matters, provided tips on what senior leaders need to know to protect their companies and shared best practices in employee relations to mitigate company risk and maximize opportunities.
“Business owners should be aware of labor and employment laws and must have policies and processes in place to protect their companies from employment related legal claims,” says. “This presentation was designed to provide a general overview of California labor and employment laws and offer guidance to business owners when issues arise with their employees, like how to handle harassment complaints, wage/hour compliance, managing employee leaves of absence and protection of trade secrets and confidential information.”
SCMSDC’s executive leadership program is designed to help minority business enterprises (MBEs) expand beyond core capabilities and prepare them to scale up their operations. Guest speakers cover such topics as how to cultivate executive presence, best practices for optimizing performance and repeatable and high-efficiency processes that transform business.
There is one more CEO Academy session in April, with graduation to follow in May. Stay tuned for signups for the CEO Academy 2018-2019 class!