Sixty seconds isn’t much time to make a business pitch, but oftentimes, that’s all you have. Whether it’s at a networking event like Minority Business Opportunity Day or another event, you’ll want to have a one-minute pitch ready.
How can you make a good impression and convey your company’s message so it will lead to a follow-up meeting? Here are a fewtips:
- Practice and prepare. The more familiar and comfortable you are with your pitch, the more effective you’ll be. Put together a few talking points and rehearse them over and over again.
- Focus on the basics. You want your pitch to be high-level, which means to be concise and leave the details out. In addition to describing your company’s programs and services, be sure to talk about the value you bring and how you’re different from competitors.
- Show passion. People are attracted to others who love what they do, so be positive and enthusiastic. You’ll command their attention and they’ll likely have greater confidence in your abilities.
- Be yourself. You want to be genuine; don’t try and be someone you’re not. Mislead them now and you won’t have another chance to get in the door.
- Prepare for questions. Anticipate what questions will be asked after your one-minute pitch and be ready to respond. The way you respond to questions is as important as your pitch.
- Be realistic. A one-minute pitch will not necessarily lead to a business opportunity. Use the opportunity to learn if there is enough interest to further the conversation, then follow-up.
- Call to action. After your pitch and any questions, follow-up by asking if there would be an opportunity to talk in more detail to discuss your company’s offerings.
Practice your pitch at other SCMSDC networking events. If you’re prepared, a one-minute pitch can make a favorable impression and lead to new business ventures.